The New McDonald Image?

Is this going to be the new McDonald image. The golden arches of McDonald's are among the three most recognisable images across the globe. From the third world through to the developed west, only Coca-Cola and the crucifix are better known.
For reasons better known to Ronald McDonald, the golden arches are to be ditched soon. Leo Burnett, the Chicago-based advertising agency which thought up the rebranding campaign is said to have opted for the golden arches to be replaced with a golden question mark ::
For more details on the rebranding of McDonald goto this article in the Guardian.